“What surprised me most is that they also helped me understand my own business more deeply through the process, which made everything clearer and more aligned.”
Sara GioFounder, KaenDubai, UAE
FREE 12-WEEK FOUNDER WORKING SERIES
Here’s where I’d look to find your next $100K before year-end.
For founder-led businesses doing roughly $100K to $1M+ a year. Every Wednesday, we work through where more sales could come from, what may be getting in the way, and what to do next.
Starts Sep 16
Wednesdays
8 PM Dubai
Free
No sales pitch. No BS. But you will have to show up and do the work.
Registration closes in
Wednesday, 16 September · 8 PM Dubai time
00Days
00Hours
00Minutes
12 weeks
Sep 16 → Dec 2
12+years
40+brands
8markets
$63M+sales
START HERE
You probably don’t need more of everything.
More sales does not automatically require more marketing. Before spending more on ads, creating more content, rebuilding the website or adding another channel, I want to know what is already happening inside the business.
The point of Your Next $100K is not to throw tactics at you. It is to work out what deserves attention first.
HOW IT WORKS · EVERY WEDNESDAY
Real founder problem. Real diagnosis. One thing to do next.
Sixty minutes. No generic AMA.
We take a real commercial problem, look at the evidence, work out what is actually happening, and decide what deserves attention next. The Reels show you the lenses. The Live is where we work through the sequence together.
01
One principle
A clear way to look at the commercial problem.
02
One exercise
Something practical you can apply to your own business.
03
Real founder cases
We work through real businesses, numbers and situations.
04
One next action
You leave knowing what deserves attention next.
12 Wednesdays.September 16 through December 2.
What we’ll work through
- Weeks 1-4: Diagnose the foundations
- Business audit, marketing audit, brand and offer.
- Weeks 5-8: Build the plan
- Attention, conversion, retention and your prioritized plan.
- Weeks 9-12: Execute, monitor and optimize
- Implementation, monitoring, optimization and your next 90 days.
You do the work on your business; I teach, guide and challenge you. Weeks 1-8 are for diagnosis and building the plan. Execution begins immediately after Week 8 on 4 November, with Weeks 9-12 dedicated to executing, monitoring and optimizing so you have several weeks to generate real traction before December.
See all 12 weeks
- Week 1 - Business Audit16 September
- Week 2 - Marketing Audit23 September
- Week 3 - Brand30 September
- Week 4 - Offer7 October
- Week 5 - Attention14 October
- Week 6 - Conversion21 October
- Week 7 - Retention28 October
- Week 8 - Final Plan and Roadmap4 November
- Week 9 - Execution Sprint 111 November
- Week 10 - Execution Sprint 218 November
- Week 11 - Monitor and Optimize25 November
- Week 12 - Review, Optimize and Next 90 Days2 December
WHO IT IS FOR
Founders who have built something real, but know there is more on the table.
✓
Founder-led operating business
✓
Typically three or more years operating
✓
Real customers and real sales history
✓
Roughly $100K to $1M+ in annual revenue
✓
B2B, B2C / DTC, or a mixed model
✓
Willing to act on what the evidence says
Larger businesses are welcome. Businesses below $100K can also join, but the program is designed primarily around businesses with more established sales.
CARL BOUSTANY
Not theory from the sidelines.
For more than twelve years, I’ve worked across brands and businesses in the Middle East and Europe, across client-side, agency-side and founder-side roles.
I help founders figure out what’s stopping their business from making more money, then fix it.
40+ brands8 markets$63M+ in sales
CLIENT FEEDBACK
What clients say about working with Carl & Morph.
Selected feedback from previous founder and brand engagements.
“They did a detailed internal brand analysis, which helped us understand all marketing aspects of our business & how we would like to be portrayed.”
Ruksher MalikFounder, PastelsDubai, UAE
“They took the time to understand our situation and adapted their approach accordingly, which made the whole process smooth and stress-free.”
Nabil KaramFounder, Capital-B RealtyMontreal, Canada
“Morph Collective supported me with my brand strategy in a way that brought clarity and direction.”
Bob AbdelmalakFounder, Flow with BobLimassol, Cyprus
Selected feedback from past Morph client engagements.
FAQ
A few things before you register.
Short answers to the questions that matter before you join.
Is this really free?
Yes. The 12-week public working series is free.
Does joining mean I’ll make $100K?
No. The number gives us a concrete commercial target to work against. No revenue outcome is guaranteed.
Will sessions be recorded?
Yes. Sessions are recorded and replays are shared with registered participants. Plan to attend live where possible.
Where do we meet?
Online through Google Meet, every Wednesday from 8 to 9 PM Dubai. Joining details are shared separately with registered participants.
When does registration close?
Registration closes on Wednesday, 16 September 2026 at 8 PM Dubai time, when the first session begins.
What if I can’t make every Wednesday?
Register anyway. Live attendance gives you the best chance to participate, but the work can still be followed between sessions.
THE DEAL
It’s free.
No sales pitch.
No BS.
But you will have to show up and do the work.
Registration takes under a minute. The deeper numbers come later, once you’re in.